Brand guides

Mobil & Socony Signs

Pegasus, Mobiloil, dealer, pump, marine, service-station, and product signs.

Mobil and Socony material spans multiple corporate names and visual identities. Pegasus imagery is especially desirable, but brand transition, product wording, and sign maker help establish period.

Research sequence
  1. Identify the exact sign format and intended use.
  2. Document front, back, edges, holes, hardware, and every mark.
  3. Compare construction with known period examples.
  4. Separate originality from condition and restoration.
  5. Use truly comparable sold examples, not just similar artwork.

What defines this collecting lane

Check whether Pegasus orientation, proportions, lettering, and colors match a known campaign.

Repeatable method: use the identification workflow, authenticity guide, and value guide for the general checks. This page focuses on evidence specific to the sign type, maker, brand, material, or collecting question.

Evidence to record before cleaning

FormatFlat, flange, hanging, pole, pump plate, can, clock, thermometer, or dimensional form.
ConstructionSubstrate, printing or enamel method, edge treatment, seams, frame, brackets, and electrical components.
HistoryMaker mark, company address, dealer imprint, location, provenance, photographs, and previous repairs.

Buying checklist

Turn the research into a focused comparison.

Open a targeted search for vintage original Mobil Socony Pegasus sign. Compare original versus reproduction disclosures, dimensions, backs, condition, and sold history before buying.

Compare current collector listings

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Continue researching

Collector note: This guide is educational and cannot authenticate a sign from text alone. High-value examples deserve specialist review and complete photographs.